Building a page structure for SEO
Search Engine Optimisation (SEO) encompasses a number of free practices designed to improve the ranking of websites in search engines.
The more your site is optimized for search engines, the higher it will
appear in search results. It is therefore not a step to be neglected!
WHY AN EFFICIENT SEO SITE STRUCTURE?
Your
website has two main purposes: search engines and users (who are
converted into customers). You must be aware that without the former you
will not have enough visibility to reach the latter.
BE SEARCH ENGINE COMPLIANT.
An
SEO-smartly structured website allows search engines to better
understand your content. This way it will rank correctly and higher in SERPs (Search Engine Result Pages).
To achieve this goal, there are some important SEO rules to follow:
- The
structure of your website shows how all your content relates to each
other, thus promoting thematic SEO (or thematic relevance/authority). In
this way, search engines see you as a complete and credible website. - The hierarchical organization of content across pillar pages helps search engines highlight the most used and relevant keywords.
- Like
users, search engines need to be able to navigate your website easily.
This makes it easier for them to quickly index new pages and any changes
you make. - A good SEO page structure makes your backlink strategy (internal and external links) more effective.
- If
you define your structure in advance, you will avoid keyword
cannibalization. This phenomenon occurs when two pages on your website
compete with the same search intent.
CONVERT PROSPECTS INTO CUSTOMERS
An effective SEO page structure:
- Makes it easier for users to navigate your website: A smooth website experience increases customer loyalty.
- It
allows customers to quickly find what they are looking for. In general,
a functional website structure allows users to access all pages in less
than three clicks. - It showcases your products and/or services and encourages people to buy.
A
good user experience and therefore a good SEO page structure are
essential for moving quickly through the different stages of a website:
Acquisition, Engagement, Monetization, and finally Loyalty.
HOW TO OPTIMIZE THE STRUCTURE OF YOUR WEBSITE SEO?
We
have just listed all the reasons why it is important to structure your
website properly in terms of SEO. Let's cut to the chase;
Next In this article, you will find a step-by-step guide on how to go about achieving this goal.
Conceptualization of the structure of a search engine website
Keyword research
Now that you know what you want to achieve, you need to determine the main topics of your structure.
This
step is not as easy as it sounds, because you need to find keywords
that will help you appear as high as possible in the SERPs. They need to
be diverse, and relevant and match the search intent of your potential
customers.
For
this purpose, you can create your own mindmaps by putting yourself in
the shoes of your potential customers, or you can use tools like
SemRush's Topic Research. This way, you can see how your competitors are
mentioned and get access to a wide range of ideas.
It's
important to position yourself on keywords that are actively used to
reach a wide audience, as well as niche keywords that allow you to take
advantage of opportunities that your competitors are avoiding.
Develop thematic groups
Once
you've identified the pillars, you need to untangle the threads of the
chain. It's like a funnel: you have your main topic and then you need to
break it down into subtopics. The point is to cover as many topics as
possible without getting bogged down in splitting keywords.
This is also the time to consider your internal links. All content should be linked consistently.
You can use a free tool like Gloo Maps or SmartArt in PowerPoint for better clarity.
Note:
When setting up your SEO site structure, pay attention to the URLs,
which should be in a logical order that fits your structure if possible.
For example.
- Homepage: https://domainname/homepage
- Pillar 1: https//page1
- Subpage 1: https://domainname/pageppillar1/subpage1
Step 3: Correct display of the structure in the navigation menu
Navigation
menus are designed to improve user experience. Your customers and
search engines appreciate a clear, hierarchical, and accurate structure
of your content.
Note:
This is also the time to check the depth of your site to make sure none
of your pages are orphaned (and inaccessible unless you click on a
direct link).
Creating
a website with good visibility is therefore a complex task that
requires extensive pre-planning. Blog Factory will help you with this
important step. Don't hesitate to ask us about our website design
services.
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