How to find your competitors' backlinks and undermine your search results

One of the toughest components of constructing a hyperlink is locating a website a good way to ship you the hyperlink back. Many web page proprietors clearly forget about the one-way link request.

Analyzing the one-way links of your competition is an easy approach to display which websites are acknowledged to hyperlink to websites like you. You can then attention to your hyperlink-constructing efforts on one's websites.

What is a competitor's one-way link approach?

A competitor backlinking approach is to investigate and test the one-way link profile of websites competing with yours to peer which websites are linking to them. Then, visit the one's websites and ask for links.

This is a powerful approach because the websites discovered are tested to hyperlink to websites just like yours.

You also can see wherein conditions they offer oneway links. This will can help you adapt your method to their needs. This is an easy however tested approach.

How do locate your competition' oneway links?

The following pointers will display you the way to investigate your competition' one-way link profiles and come up with a few pointers that will help you locate extraordinary varieties of possibilities.

Find your competition

Before you may discern who your competitors are linking to, you want to recognize who your competition is.

You might also additionally have already got a concept of a number of the websites you are competing with, however, it is usually useful to get to recognize them in addition to possible. The greater competition you have, the greater hyperlink constructing possibilities you may discover.

You can divide your competition into groups:

The first group: page-level competition. Page-level competitions are websites that compete with unique pages for your web page.

They can compete with other searches in your niche or become independent sites competing on the same topic.

Second group: domain-level competitors

Domain-level competitors are websites that publish content in the same niche as you. They compete with your website for various keywords.

Here are some examples to help distinguish between the two types of competitors:

Let's say you want to launch a running website and compete for the search term "best running shoes". A Google search for this term will find the following sites:

The first site is a running site. It is a competitor in this area as it competes with your website for many keywords.

The next three pages are not specifically about execution. Two of them are primarily tech sites, and the last one is a men's lifestyle publication.

They compete side by side with each other. They compete with you for that particular keyword, but not for other running-related terms. How to find competing websites

Go to Google. Find keywords to rank

On the first two pages, make a list of all your websites. If you do this for a few periods, you may find many competing sites.

The best way to find domain-level competitors is to use the competition analysis capabilities of your SEO tools.

This feature automatically analyzes the keywords that your website is ranked on and highlights the websites that are ranked with similar words. 35 different competition areas are displayed. It also shows the number of keywords common to your site, the number of ranked keywords, and the number of unranked keywords.

Perform backlink analysis of competitors

The next step is to feed these competing websites and pages to your SEO tool to see which websites link to them.

Most SEO tools, such as Moz, Ahrefs, Ubersuggest, and Majestic, have this feature.

These tools also have the ability to filter links based on specific criteria. This is important if your website has been around for a long time and has received a lot of links.

The most useful filter options are:

New Link: The link-building option that existed five years ago may no longer exist. Search for new links to see the latest opportunities.

Privileges: The best links are taken from authorized sites. Sort links by domain authority to find top opportunities.

Dofollow: Dofollow links are the only ones that pass link juice. Be sure to filter the nofollow links. You can also use the backlink analysis tool to find pages that link to different competitors but not to your site.

This is useful because links to multiple competitors indicate that your site is particularly open to links to other domains.

In Ahrefs, this tool is called LinkIntersect.

Simply select two or more websites to analyze and the tool will find all the links in common with them. You can also add websites to exclude domains that are already associated. Click Show Link Options to see all domains that link to your competitors but not to your site.

The report contains information about the domain and how often it is linked to each site. Click the drop-down menu to see information about the link.

Check out the strategy used to generate the link

Now that we know the backlinks of our competitors, we need to analyze them thoroughly to see how our competitors got the backlinks.

This allows you to mimic the link-building tactics they use. Here are five examples of the types of links you need to look for and how to use that information to attract links.

Expert

An expert meeting is an article in which an author asks a group of experts for opinions on a topic. In general, the author refers to an expert.

You can use this information to get the link in two ways.

You can contact the website owner or author and ask them to add a contribution to the article. You may be happy with this, especially if you can offer something in return-it could be payment, link, or sharing on social media. Site owners often do not want to edit existing articles. If so, you can ask to be considered for future expert voting articles.

Niche writing

Blog posts on your website may contain seemingly random links.

This can be a sign of a niche edit or paid link. If so, please contact the site to see if they also link to your site. Many website owners believe that you shouldn't pay for a link. This violates Google's guidelines for webmasters, so webmasters have good reason to take this stance.

But I don't think it's that simple. It's common to pay for links, and in industries such as finance and casinos, it's the only way to be competitive.

In this article, you can read more about the pros and cons of link payments. Blog rounding

A blog round is an article that lists the top blogs in a particular category. If your competitor has a link from this type of site, you can ask the owner to include the site.

From time to time the author adds his message. In other cases, they may demand some form of payment.

Guest post

If your competitor has a link from a guest post, you can contact the website that publishes the article and suggest an idea.

This is a great way to get links from quality publications. The downside is that it takes time to come up with ideas and write articles.

Guest articles can be published on the guest article farm. Therefore, before contacting us, we need to make sure that the website is good. The last point highlights some of the signs to watch out for.

Directories and forums

Links from directories and forums are unlikely to affect your ranking.

However, if your competitor`s website contains links from these sites, it may be worth creating an account to generate those links.

Even if the link doesn't affect your ranking, it can be a great way to increase the visibility of your site. It can also generate traffic. Find an opportunity to publish an article in a professional magazine

One of the most effective ways to find a competitor's backlink is to find all the sites that your competitor's site has guest posted.

This information can be easily found by searching Google for the name of one of the competing sites and the word "guest post".

You can do the same search, but replace the site name with the name of its founder.

Then you can present your ideas. Just because the sites on the list are published in guest posts does not mean that they will accept your post. To increase your chances of success, you need good story ideas. Take the time to think about the types of posts that will help your site visitors.

The Wisepops strategy was particularly effective as the team manually investigated the people they contacted and the types of posts suggested.

If you want to accept guest posts on a quality site, you need to be specific.

Here are the steps the Wisepops team has taken to make a website a reality:

They confirmed the type of content in the blog post.
They were looking for contact information for people (such as content curators) who might decide to accept guest content.
A targeted hand search was performed for each person.
Based on the company's expertise, they suggested blog posts that match the content already published on the blog.
They provided an example of the content they had already created.

Find the title

The above strategy for finding guest posts works well because Google is looking for a linkback signal. Another option is to browse the photos in reverse order. This is because we often use the same cover photo when writing across multiple posts.

Here's an example of how to do this with the help of SEO blogger Neil Patel.

First, go to the competitor's website and open the post.
Go to the Author field and look for the author's photo.
Then right-click the image and click Copy Image Title.
Go to Google Image Search, click the camera icon, and paste the image URL in the Paste Image URL field.
Click Search Images to see all websites that contain the same image.
If the author used the image in a guest post, they can view all websites where the image is published.

How to find your competitors' backlinks